This summer, Ohio University’s athletic department took on the task of enhancing the gameday experience at football games. The most substantial change taking place this year is the expansion of beer sales at football games.
According to an August 14 press release “OHIO will pilot expansion of beer sales throughout the stadium in 2017.”
Peden Stadium has sold beer for the past three years in a couple designated areas. The release also states that “the change is in response to customer survey feedback and is consistent with all seven other FBS football venues in the state of Ohio.”
Whenever alcohol is addressed in a campus setting, safety is always the main concern. To address this issue, Ohio implemented an alcohol-free seating area and prohibited the sale of alcohol on the student seating side.
Junior James Smith was at Ohio’s opening game against Hampton and shared his experience.
“It seemed pretty normal compared to last year. I didn’t see any problems due to alcohol. My main complaint is they don’t take credit cards,” says James Smith.
That seems to be the consensus from fans around the stadium.
The long lines at beer stands signal an increase in sales, as fans and students of age flock to the stands to spend their money on seven-dollar cans of Miller Lite.
“Our beer sales at games are up, but we don’t have a concrete number yet” says Carly Leatherwood, Senior Director of Communications.
Other changes made to the stadium include an improved scoreboard and implementation of a no re-entry policy. The season is still young, but fans seem to receptive to the changes.